More marketers currently invest in video advertising on Facebook and YouTube than on Instagram and Twitter, but they’re increasing spending on all four social media platforms.
Fri, 23 Jun 2017 04:01:00 GMT
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: McDonald’s taps Uber for UK deliveries; Snapchat acquires social map app Zenly; and more.
Fri, 23 Jun 2017 04:01:00 GMT
For the second time in a week, a forecaster has lowered anticipated 2017 ad spending in the UK as doubt about the country’s economy and brand safety in the digital realm influence marketers’ investment considerations.
Fri, 23 Jun 2017 04:01:00 GMT
Last Refreshed 6/23/2017 12:01:10 AM