Contact: Mael Hernandez, VP of Marketing
Pen Publishing Interactive, Inc.
316.651.0551, maelh@penpublishing.com

FOR IMMEDIATE RELEASE

Marketing 2.0: Harnessing the Power of the Internet to Grow Your Business Seminar Announced 

    

WICHITA, KS (January 5, 2009) – Mael Hernandez, VP of Marketing of Pen Publishing Interactive and Tyler Eastman, Interactive Sales Manager for Kansas.com, will be presenting a half-day seminar on how to use the Internet and your website as a powerful marketing tool to grow your business. The seminar will take place on Friday, February 6th, 2009 from 8:30AM-1:00PM at WABA 730 N. Main Wichita, Kansas.     

The seminar is designed for small to medium-sized businesses and organizations that want to learn how to take advantage of the Internet to market their products and services. Attendees will learn how to increase overall marketing effectiveness, how to test marketing messages for little to no money, how to reduce marketing and sales costs and increase sales, how to develop an interactive marketing plan, and how to maximize online advertising.     

In this interactive forum, participants will learn the techniques and the technology needed to harness the power of the Internet. Topics to be covered include:

Interactive marketing 
Increasing marketing ROI Website best practices 
Technology and its use for marketing 
Website design, usability and functionality that sells 
How to increase sales with online advertising

“The Internet is changing the way businesses and organizations market and grow their businesses. Understanding the technology and how it can be used to market and grow a business is important for organizations looking for a competitive edge. And contrary to what some might think, implementing many of these technologies just take a little knowledge and some time,” Hernandez said. “There are so many little things that every company can do to improve their marketing efforts, the issue is most are not aware they are available.”

Attendees must register in advance and seating is limited. The fee for the seminar is $149 and includes refreshments and materials. Attendees that register prior to February 2nd will receive a $49 early-bird discount. To register call 316-651-0551 or visit www.KansasEmarketing.com.

Mael Hernandez is Vice President of Marketing for Pen Publishing Interactive, Inc. in Wichita, Kan. Pen Publishing develops and hosts web sites and rich Internet applications (RIA) for businesses throughout the United States. Most recently Pen has introduced FlipperSiteDeveloper (www.flippersitedeveloper.com), a Content Management System that allows non-technical personnel to easily manage and update their web sites. Hernandez works with clients to help them turn their web site into a marketing and communications tool utilizing interactive marketing strategies and technologies.

Tyler Eastman is Interactive Sales Manager for Kansas.com. Mr. Eastman and his interactive sales team consult with businesses in order to utilize his 12 years of internet advertising experience to create a campaign that will provide maximum results and return on investment for each advertiser. Prior to joining the Wichita Eagle, he was the Founder and Managing Partner of AutoApproved, a dealership internet marketing and lead generation business. Mr. Eastman works local and national clients to provide unique, measurable advertising opportunities.

About Pen Publishing Interactive:
Pen Publishing Interactive is a leading interactive web development, Internet software and hosting company. Since 1994, thousands of commercial, association, and non-profit clients have chosen Pen Publishing to produce outstanding user experiences, generate new streams of revenue, and provide Internet solutions that improve usability and functionality for both internal and external users. Learn more about us at www.penpublishing.com. Pen Publishing's featured product is FlipperSiteDeveloper CMS, a highly configurable web content management system developed with priority of marketing, search engine optimization and ease-of-use. Learn more at www.flippersitedeveloper.com.

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